Promoting a hospital is as important as developing other businesses. A regular patient-flow and occupancy level are parameters that tell that the hospital offers quality services and that the patients are satisfied. But the biggest concern in front of hospital owners is how to let people know about it.
The best way to promote it right to the right customer is through adequate branding and promotion. Branding helps you position your hospital and let people know that there is a new health care facility nearby. While advertising helps in promoting various services that the hospital offers, a team of doctors that it has and its Unique Selling Proposition. The objective of both advertising and branding is to develop a connect with the target customers and to help them make an informed decision.
Although print media is the best medium to promote your brand, the digital initiative is also a good source of informing the general public that you exist and ultimately generating leads out of it.
Hospaccx Hospital Consultancy offers customized branding and promotion solutions to its clients. Through our years of experience in hospital consultancy services, we assist our clients in promoting at the right time to the right customer through the right medium. We provide cost-effective solutions to our clients, one that they can readily accept, execute and measure.
We have a team of branding experts and a pool of talented people from the digital world who assist our client’s in designing their marketing and branding strategy. We monitor the policy from time to time and make changes accordingly.
We help them attain their objective through right promotion and give them a good ROI.
We offer the following services:
- Competitor Analysis
- Packaging / Repackaging of services
- Analysis of patient feedback
- Promotional Activities
- Brand development
- Image and Identity development
- Profiles, Brochures/Pamphlets
- Patient Information Communication
- Web Content
- Public Relations